The KPISCOPE ROI Engine
Let us walk you through our 5-Step Path to Profit so you can know exactly what to expect when you schedule a call with us, and then what happens when you choose to hire our PPC agency.
Phase 1: Discovery & Strategy Mapping (The Foundation)
When you schedule that first call, it’s all about you and your business. We’ll dive deep into:
Your Goals: What do you want to achieve? More leads? Higher sales? Better brand awareness? We need to know your vision.
Your Audience: Who are you trying to reach? Understanding your ideal customer is key to effective targeting.
Your Unique Selling Points (USPs): What makes your business special? We’ll uncover what sets you apart from the competition.
Your Current Situation: We’ll discuss your past marketing efforts, what worked, what didn’t, and any current challenges.
The Competitive Landscape: We’ll touch on who your main competitors are and how you fit into the market.
What's the objective?
This call isn't a sales pitch; it's a collaborative discussion. We'll use this information to determine if we're a good fit and to start crafting a custom-tailored strategy that aligns perfectly with your objectives. By the end of it, you'll have a clear understanding of our approach and how we can help you grow.
Phase 2: Secure Onboarding & Tracking Setup (The Connection)
Once you hire us, we’ll ensure a smooth handover. This means gaining secure access to your existing accounts (like Google Ads, Microsoft Ads, and Google Analytics).
We don’t just connect to Google Analytics. We integrate your HubSpot CRM directly with your ad platforms. This allows us to implement Offline Conversion Tracking (OCT), ensuring your ad spend is optimized based on actual revenue-generating events—not just website clicks.
Don’t worry, we’ll guide you through every step, making it easy and secure. We’ll also confirm that all your conversion tracking is properly set up so we can accurately measure every lead and sale.
Phase 3: The Data Audit & Roadmap (The Blueprint)
Next, our team of PPC experts will conduct a comprehensive audit of your current advertising accounts. We’ll meticulously examine what’s working, what’s not, and where the biggest opportunities lie. We’re looking for quick wins and long-term growth potential.
We also perform an audit of your CRM to identify where high-value leads are leaking. Then we map a strategy to use your first-party data (customer lists/Closed-Won data) to build high-performance lookalike audiences.
Based on this audit and your business goals, we’ll develop a detailed, data-driven PPC strategy.
Phase 4: Rapid Activation & Optimization (The Launch)
Once the strategy is approved, we hit the ground running. We’ll immediately implement high-impact optimizations to improve your account’s performance. This could involve pausing underperforming keywords, refining your ad copy, adjusting bids, or improving your landing page experience.
We’ll also activate campaigns that are fed by revenue data. By feeding ‘Closed Won’ data back into your ad platforms, we shift the bidding algorithms from targeting ‘leads’ to targeting ‘buyers.’ We also deploy CRM-triggered retargeting to ensure prospects are nurtured with content specific to their position in your sales funnel.
Phase 5: Continuous Monitoring & Transparent Reporting (The Scale)
Our work doesn’t stop after launch. We believe in proactive management. Your dedicated account manager will be constantly monitoring campaign performance, analyzing data to spot trends, and identifying new opportunities for growth.
You’ll receive transparent, easy-to-understand performance reports on a regular basis.
We move away from ‘Vanity Metrics’ (CPC, CTR) to ‘Business Metrics’ (CAC, ROAS, Customer Lifetime Value).
FAQ
What's our pricing structure?
We offer predictable pricing through a fixed monthly retainer, starting at $2,500. This retainer follows a tiered structure based on your total ad spend, ensuring your fee stays the same each month unless you make a major shift in your advertising budget. For a customized quote tailored to your specific budget and needs, please contact us.
What is the typical client investment level we handle?
We work with companies actively investing $10K–$1.5M/month in paid media and focused on achieving rapid scale.
Will you have to sign a long-term contract?
We prioritize long-term partnerships because commitment drives the best results. While we encourage and offer incentives for longer-term agreements (like 6 or 12 months) that allow us to execute a full strategy, we know flexibility is important. If you need a quarter-to-quarter (90-day) arrangement, we are happy to discuss how that can work for your business.
How do we incentivize a long-term commitment?
We reward clients who are ready to dive deep and commit to a sustained growth plan. Clients who sign a 12-month agreement receive a 10% discount on their monthly management fee for the entire duration of the contract. This discount is our way of reducing your overall investment while ensuring we have the time necessary to achieve optimal performance and scale your results.
What is the benefit of signing a 12-month contract?
Beyond the 10% management fee discount, a longer commitment ensures your campaigns benefit from a full performance cycle. Paid media requires time for testing, optimization, and scaling. A 12-month contract allows our team to:
Reduce your average Cost Per Acquisition (CPA) over time.
Fully leverage seasonal trends and annual sales cycles.
Implement advanced strategic elements (like detailed audience segmentation and multi-channel integration) that yield the best long-term ROI.
What type of reporting do we provide?
We give every client a fully customized dashboard featuring the metrics that matter most to your business. You get 24/7 access to this dashboard. Beyond the dashboard, we believe reporting is about context and communication. We’ll meet with you on a schedule that fits your needs (usually bi-weekly) to discuss the numbers, provide context, and connect them directly to our strategic initiatives.
Are we a good fit for your business?
We are the best fit for businesses that have a mature sales process and a CRM (like HubSpot or Salesforce). If you have the data and want to use it to stop wasting ad spend on low-quality leads, we are your engine.