Case Study: Restoring Profitability in the Post-Pandemic Healthcare eCommerce Landscape
This case study details the strategy used to restore profitability to confront the post-COVID normalization for a health technology retailer.
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PPC Campaign Management for Startups
PPC campaign management for startups guide. Learn to set goals, define a budget, choose the right platforms, and avoid common mistakes.
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Your Complete Digital Marketing Strategy for Local Businesses
Detailed roadmap for building a powerful digital marketing strategy for local businesses to turn clicks into long-term clients.
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Choosing the Right Web Hosting and Domain Name
Find the right web hosting and domain for your website. Learn how to select a plan that is secure, cost-effective, and scalable for your future growth.
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A Guide to UTM Parameters
This guide will demystify UTM parameters for you. You will gain a clear understanding of what they are and why they are incredibly important for your professional services PPC campaigns and broader digital marketing efforts.
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Optimizing Your Landing Page Experience
How to improve your landing page experience to enhance SEM and SEO performance through a highly converting website.
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Google Ads Auction Explained: Bidding, Ad Rank, and Quality Score
Explore the Google Ads Auction, breaking down its core components: bidding, Ad Rank, and Quality Score.
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Tracking Paid Search Performance for Professional Services
Tracking and measuring Paid Search performance for professional services companies. Understand the key metrics and tactics for success.
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Defining Your PPC Budget: Smarter Spending for Higher ROI
A guide to define your Ideal PPC budget based on your business goals to grow your customer base and boost revenue.
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Keywords Research and Match Types for Professional Services
A complete guide to finding the right keywords and leveraging match types for your professional service company.
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