About us
Our Founder
Our company was built by Naebis Falcón Sánchez on a singular mission: to eliminate wasted ad spend by turning complex data into clear, profitable strategies for our clients.
Drawing on her rich background as a certified Performance Marketing Consultant with 10 years of hands-on experience in the industry, Naebis doesn’t just manage campaigns—she defines the strategy. She has personally overseen +$40 million dollars in ad spend, giving her a critical eye for what drives genuine ROI, not just clicks.
Naebis leads our team in utilizing our proprietary workflow: The KPISCOPE ROI Engine to bosst our clients’ results. This data-driven approach ensures complete transparency and helps you move beyond basic reporting to achieve truly amazing, measurable results.
CEO: Naebis Falcón – Google Ads Certified Professional
Our core values
Our extensive expertise, technical skills, and resources make us the ideal partner for executing and managing complex digital advertising structures. We stand for:
01. Building Trusted Relationships
We build all our relationships on trust, transparency and a shared commitment to outperformance. This includes our partnership with clients, suppliers and team members.
02. Loyalty
We see ourselves as part of our clients’ team, so we ensure we do not work for a direct competitor or get involved in a conflict of interest.
03. Expertise
We leverage our deep industry knowledge and technical skills to deliver innovative solutions that drive exceptional results. We are committed to continuous learning and staying ahead of industry trends to provide unparalleled value to our clients.
04. Kindness and Love
We are family and we love what we do! We see and treat our customers, team members and suppliers as family, where any hard truth can and must be told with love, respect and a genuine intention to help and do good.
About us
Get to know our leadership team
When you partner with us, you’ll collaborate directly with the individuals who drive our core activities and are dedicated to exceeding your expectations.
Ernesto Ortiz - Analytics Manager
Leads a team of analysts who ensure data accuracy, build dashboards, and troubleshoot tracking.
Naebis Falcon - PPC Strategyst Manager
Manages a team of Perfomance Marketing Analysts, who develop campaign strategies, optimizing bids, and analyzing performance.
Jordan Marco - PPC Experimentation Lead
Leads the strategy, design, and execution of A/B tests and other performance-driven experiments across all PPC campaigns.